Resort Branding Campaign

 Bonne Terre Dive Resort Logo Design

          The campaign you see here is the total creation of a fictional resort that has the potential to be a reality however not as of yet. The purpose of this particular exercise was to create a new look on an existing resort. The most difficult part of the entire project was coming up with the logo itself. I sketched out many different ideas. I actually created and recreated the logo many times over. It came down to simplicity. Placing the diver's silhouette at the base was an easy choice however coming up with how it would interact with the type was a bit of a challenge. What makes the logo it's overall look is the type. I spent many hours going through different fonts and families and then had to find the proper balance of the two words. My professor said that it was a well designed logo that was simplistic with an inviting look.